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Early Experiments in Catching the Eye
 

No blame will be assigned if you have never heard of the Massasoit Varnish Works or B.T. Babbitt’s Best Soap. And rest easy if you have forgotten that during the late 19th century, for the modest sum of 50 cents, you could purchase from the New York Dental Co. of 7 Tremont St. in Boston a device for the painless extraction of teeth. 

And yet blame and shame are all yours if you don’t see “The Art of American Advertising,” an exhibit open through Aug. 1 at Baker Library. The idea: illustrate the rise in America of artful, profit-making, culture-shaking advertising from 1865 to 1910. Read the full story.

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